Val Noronha Explains the Intricacies of METRIS Study of the Ports of L.A. and Long Beach


A “controversial study” reported in this recent Journal of Commerce story had antecedents in the Department of Geography. Mike Goodchild and Rick Church were PIs on the USDOT-funded METRIS project, which tracked trucks serving the ports of Los Angeles and Long Beach. Val Noronha, an enigmatic individual sometimes seen around the department, conceptualized METRIS, and was the man at the center of the controversy. I spoke to him to find out more.

How exactly are you associated with the department?

We’re associates. And friends. I’ve been physically within the department in the past, represented UCSB in numerous activities, put together two multi-university consortia and other funded projects, and dealt with offices on campus on a first-name basis. But in formal terms I’m an outsider. I like to get into problems in ways that tend to lie outside the academic domain.

What is METRIS?

METRIS is a metropolitan transportation information system. It’s a vision in which we get real time data on everything that moves in a city. It feeds operations, security and long-term planning decisions. Much of the thinking in intelligent transportation systems (ITS) probably envisages something like this, but for the most part it’s been talked about rather than done.

Tell us a little about the port project

The ports in LA are enormous: 12 container terminals moving 40% of our overseas trade. Half of that is drayed off the ports by trucks. The trucks would like to get in and out of a terminal in about an hour. Usually they do it in under two hours, but it’s often longer, and odd cases, which can be as often as weekly for any given driver, can take 3 hours and more. The trucking companies—licensed motor carriers (LMCs)—and the marine terminal operators (MTOs) have historically quarreled over how long it takes and what needs to be done about it. The data have been anecdotal. Drivers have been accused of entertaining themselves in Long Beach while they blame the MTO for a long delay.

A delay is more than hard luck for a driver. A hundred trucks waiting in line represent $10m worth of infrastructure lying idle. There’s fuel wastage, emissions, air quality concerns, health impacts—local residents get upset about all of this, and they block port expansion projects. Those are serious ramifications. And each delayed container is $140,000 worth of goods lying on a pier instead of on store shelves. So, whether you talk to truckers, terminals, ports, unions, or politicians, this is the #1 concern.

I’d outfitted about 250 of these trucks with specially configured GPS trackers. I measured what they call “turn time,” the time it takes to wait in line and conduct a transaction at a terminal. It was a hit. There were legal shots across my bow from the MTO side and I had to tread carefully. But last summer there was a stunning breakthrough. The LMCs and MTOs got together in a stakeholders group. They hired me to study the turn time problem with objective METRIS data. I was delighted, because it established the commercial credentials of METRIS as a performance monitor of the transportation system, not just another vehicle tracking system.

The findings were partly about the wait numbers. But it had to be more than just settling an argument over who was right and wrong. I looked at reliability and capacity. I found that there’s plenty of capacity in the ports when they’re fully staffed—they can handle a 20% traffic surge quite easily. But the longshore labor breaks need to be better managed to keep the capacity up during the day. They need to re-examine their all-or-nothing congestion fee that make trucks bunch up in the evenings when the fee comes off. So the findings and recommendations were mostly about policy, and it was remarkable how all of that wisdom came out of GPS boxes.

Why was this controversial?

The ports are a complex set of business operations that move half a trillion worth of goods. Small margins multiply out to big numbers, and conflicts among the parties can get fierce. There are divisions within, as well as among industry segments. This study brought some agreement, but it didn’t end every disagreement. Some parties on each side did look to the report to back up their historic case against the other side. I didn’t like it, but it’s not surprising, it has to work itself out. I expect the very same parties to participate in the epilogue, seeing the bigger opportunities and moving forward.

What was the most challenging part of the job?

I wrote some nifty algorithms and came up with interesting new data types. Terminal queues run in pretty tight curves, just as you snake around in security lines at an airport. Trucks are stationary or plodding along slowly, so GPS positional error is quite severe. And trucks don’t always follow a single queue. They get fed up waiting for one approach, take a U-turn and jump into another, maybe off a different street. There are waiting areas where they may just mill around, maybe grab a bite. Geometrically, with all the uncertainties, it ranked up there with the most difficult jobs I’ve ever done. That was satisfying.

The politics were tough too. To me, this is the real challenge in professional geography. It’s one thing to come up with a technical solution to something. But if it’s to make a difference to the real world, people have to identify with it, pay for it, and adopt it. You have to get the cost factors and the human factors right. I’m not fond of politics, but on this project it’s a big part of my sense of accomplishment: having had the parties concur. Until just a few years ago, the ports of LA and Long Beach didn’t communicate with each other. Getting parties to agree on anything in ports this size is a big deal.

Where does METRIS go from here?

First, I’d like to see the recommendations implemented and to monitor the changes in performance. Next, there are operational models that were developed at UCSB and the University of Washington that can deliver significant efficiencies, speeding up operations inside the port and reducing the number of trips throughout the LA basin. And I’m looking at expanding this to other ports.

Will you still be associated with the department?

Always.

That same JOC article concludes: “Despite the difference of opinions expressed by terminal operators and harbor truckers, the port community considers the turn-time study to be a valuable tool for improving gate velocity at the nation’s largest port complex.”

Image 1 for article titled "Val Noronha Explains the Intricacies of METRIS Study of the Ports of L.A. and Long Beach"
Dr. Val Noronha, president of Digital Geographic Research Corporation in Santa Barbara, California. Val has 30 years of experience in Geographic Information Systems (GIS). His technical specialties are in GPS, transportation networks, spatial modeling, error remediation and remote sensing. He has extensive experience in project conceptualization, needs analysis, GIS strategy, and cost-benefit analysis. He began his career winning the PhD of the Year award from the Association of American Geographers, and, soon after, helped to launch one of the first GIS degree programs in Canada, at the University of Alberta in 1986. He started his first consulting firm in 1990. He has developed innovative GIS solutions in emergency management, elections management, health, education, retail location modeling, and transportation. In 1997, he established the Vehicle Intelligence and Transportation Analysis Laboratory at the Center for Spatial Studies (formerly National Center for Geographic Information Analysis, NCGIA), University of California, Santa Barbara. In 2000 and 2007, partnering with UCSB, he led winning teams for the National Consortia on Remote Sensing in Transportation (NCRST) research awards funded by the USDOT Research and Innovative Technology Administration. He serves as Research Chair of the Transportation Research Board (TRB) Committee on Geographic Information Science and Applications and has played a lead role in standards development in transportation. (Source: Digital Geographic Research Corporation)

Image 2 for article titled "Val Noronha Explains the Intricacies of METRIS Study of the Ports of L.A. and Long Beach"
USGS Satellite picture of a portion of the Port of Los Angeles, including Pier 400, Reservation Point, and port facilities in San Pedro, March 29, 2004. The Port of Los Angeles container volume was 7.8 million Twenty-foot equivalent units (TEU) in calendar year 2010. The Port of Los Angeles, also called Los Angeles Harbor and WORLDPORT L.A., is a port complex that occupies 7,500 acres (3,000 ha) of land and water along 43 mi (69 km) of waterfront. The port is located on San Pedro Bay in the San Pedro neighborhood of Los Angeles, approximately 20 mi (32 km) south of downtown. The Port of Los Angeles adjoins the separate Port of Long Beach, employs over 16,000 people and is the busiest port in the United States by container volume, the 16th busiest container port in the world, and the 6th busiest internationally when combined with the neighboring Port of Long Beach. (Wikipedia: Port of Los Angeles)

Image 3 for article titled "Val Noronha Explains the Intricacies of METRIS Study of the Ports of L.A. and Long Beach"
METRIS, short for Metropolitan Transportation Information System, is a vision of modern transportation management, centered on streams of dense GPS data from large numbers of vehicles. The data are analyzed and modeled, often in real time, to monitor and to optimize operations and security, and to guide planning policies such as congestion mitigation and air quality. METRIS is currently applied in the study of drayage trucking around the ports of Los Angeles and Long Beach. METRIS deployment was initially funded by the USDOT Research and Innovative Technology Administration. Some components of the technology suite were developed by the University of California, Santa Barbara and the University of Washington. (Source: Digital Geographic Research Corporation)

Image 4 for article titled "Val Noronha Explains the Intricacies of METRIS Study of the Ports of L.A. and Long Beach"
Map of METRIS trucks in action. Red and green indicate congested conditions

Image 5 for article titled "Val Noronha Explains the Intricacies of METRIS Study of the Ports of L.A. and Long Beach"
Trucks queued outside a terminal

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