Kirk Goldsberry Moneyballs the Celtics


The following is an article by sports analyst Michael Pina, writing for The Boston Daily (10/31/12) with the title above:

As the new NBA season tips off, Celtics fans are still wringing their hands over the loss of Ray Allen to the hated Miami Heat. But according to Kirk Goldsberry, they shouldn’t be.

Goldsberry, a visiting scholar at Harvard’s Center for Geographic Analysis, is emerging as a pivotal figure in the rapidly growing field of sports analytics. That’s the one in which high-powered statisticians mine data and crunch numbers to better predict player performance. Anybody who’s read Moneyball knows just how important this kind of analysis has become in baseball.

Now it’s basketball’s turn. About five years ago, Goldsberry, whose specialty is data visualization, started plotting NBA shot attempts. This year, after a lot of trial and error, he began producing astonishingly information-rich maps (precise to the square foot) that show the spots on a court where a shooter’s attempts are most likely to be successful. Nine NBA teams have approached Goldsberry about using his maps to find their players’ strengths and weaknesses.

So what’s the good news for Celtics fans? Goldsberry recently studied the performances of Jason Terry and Courtney Lee—acquired to replace Ray Allen—and both, it turns out, regularly sink the same shots that Allen did.

Editor’s note: Alumnus Kirk Goldsberry (PhD 2007) presented a research paper at the 2012 MIT Sloan Sports Analytics Conference in Boston which was one of two finalists for top paper amongst over 100 submissions and was featured in the New York Times blog “Off the Dribble.” Kirk’s “CourtVision Analytics” were then featured again in an interactive N.B.A. Finals preview which was posted in both the New York Times and USA Today (see the June 12, 2012 article, “Alumnus Kirk Goldsberry Featured in New York Times – Again!”). Many thanks to Professor David Lopez-Carr for bringing this latest material to our attention.

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Dr. Kirk Goldsberry: “My research focuses on the visual dimensions of scientific communication. I’m particularly interested in the links between visual form, graphic design, and spatial reasoning. This avenue of research is significantly influenced by the principles of cartography, visualization, cognitive psychology, vision science, spatial analysis, and human computer interaction. The tie that binds all of my research together is the unmatched ability of graphics to simplify and summarize complex spatial narratives. My courses aim to enable students to harness the power of graphic communication by understanding fundamental concepts as well as learning contemporary design techniques” (photo by Mark Fleming, Boston Daily).

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